How To Blog, Build An Audience And Kick-Start Your Brand Or Business Without Selling Your Soul Review
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Do you remember the days when a mere mention of the word “blog” would split a room in two?
Within a second you could have the nerds and technologically informed silently nodding to themselves and rolling their eyes while the uninitiated blurted out: “HUH? WHAT? A BLOB?!“
Then, unavoidable as the Amen in church, the geeky litany was unrolled: that the word blog was actually a blend of “web-log“ and usually referred to a collection of entries in reverse-chronological which could theoretically consist of text, audio, video and allowed interactivity in the form of comments.
Today, nobody talks like that anymore.
Every child knows what a blog is. Every groundskeeper and aunt from overseas has stumbled over one, before.
And yet, whenever the word blog is mentioned in newspapers and television programs, it is still often treated as if there were invisible quotation marks around it. As if blogs were part of some deeply obscure and terribly unpredictable underworld that were at best approached with caution, at worst avoided as mere swamps of disinformation.
And, to give them some credit: there are these blogs full of political rants, biased to the brim, their contents almost as outrageous as their bad spelling.
Then again, they are just one example of blogging and are in no way representative of the whole spectrum of blogging.
In the same way Victorian poetry and a clumsily translated vaccuum-cleaner manual have not much more in common than being made up of words, also the functions, aesthetics and contents of various blogs can be like day and night.
This book is about one particular approach to blogging, one which I’m fond of calling: The Third Kind (Don’t worry, it doesn’t involve making mountain-shaped models of mud or going on an unpaid alien abduct…, er… holiday.)
This particular approach can be described as follows: building blogs as an attention-infrastructure.
It sounds a bit abstract, doesn't it?
Here are some practical aspects of what an attention-infrastructure can do for you:
- stir up a buzz around your band, brand or business
- attract more customers, fans, sales or sign-ups
- build a reputation
- pave the way for world-domination…
The best about this is that while a consistent blogging campaign can generate the same results (or higher) than an advertising campaign it doesn’t cost anything and it’s not even felt as advertising, because it’s more like a free sample than a coupon.
Now, obviously there are a lot of books and other forms of advice about blogging that promise to get you a such and such figure income per year, etc.
And while, at least on the technical side, they aren’t all wrong, blogging for financial gains is a complete understatement of what a blog can do! This doesn’t mean that a blog can’t also help businesses and individuals make money. A third kind approach to blogging will and should certainly and unmistakably help to ramp up the bacon, so you can focus on other things.
But blogging for dough is like being satisfied with fool’s gold.
The third kind approach to blogging starts where other approaches stop.
It does not just bring quick sales today but has the potential to put anyone’s business on a trajectory of growth and inevitable success in the long haul, if subjected to the right pressure, commitment and quality.
In this book you'll find out how to:
- get a professional blog up and running without any programming experience
- crank out writing that will bring your band, brand or business attention
- build mailing-lists that build themselves
- create buttons and links that actually get clicked
- write irresistible headlines
- come up with a writing schedule that you (and your readers) can actually follow
- use Social Media to make your blog go viral without wasting time and effort
- keep writing when the going gets tough
- capitalize on feedback without falling prey to statistics
- get professional photos for free
- create articles that sell
and much more...
